Very enlightening, educative and practical. I play in the Trade Services Sector, and I still find the book very useful for my business. A book to keep for constant reference for practicing purpose. Thank you.
I thoroughly enjoyed every chapter, very clear, concise and instructive! The quiz and case studies added so much value to the reader. And the colorful appeal is commendable. I will recommend this book any day, easy to read. Make it your go to if you have plans to expand into international markets either now or in the future.
It's rare to find books that are some much loaded with value these days. Built To Go Global has proven to be one of the rarely seen books with great contents. It is a handy manual for all business owners striving to position their businesses on the global market. This manual is a light that'll guide their paths in the business so as to ensure they do not fall into the pit of ignorance.
Hmm interesting read, the book was able to present a practical and usable template on how one can successfully avoid the loopholes that prevent businesses from going global.
Having gone through this book, Built to Go Global, the simplicity, practicality - being able to relate it with real-life situations making it to be easily comprehensible such that it can be put into action, is so thrilling for me. I strongly recommended this book for any businessperson who desires to go global. It is an asset worthy of possession.